Flipboard finally lands on the iPhone; with Cover Stories

One of my hands-down favorite iPad apps comes to the small screen, and gives Pulse a run for its money.
Written by Jason D. O'Grady, Contributor

Today is a day I've been waiting for for long time. Flipboard for iPhone is out.

That's right, Flipboard(free, App Store) -- the ridiculously popular iPad magazine (don't call it RSS) app -- is no longer exclusive to the iPad. It's now a universal app making it available on the iPhone's smaller screen.

Go ahead, install that bad boy right away by searching for Flipboard on your device (or on your desktop iTunes)

In a blog post announcing its new app, Flipboard called it the moment so many readers have asked for. In addition to working on the iPhone, Flipboard 1.7, includes a new slideshow feature called Cover Stories. Billed as a place to catch up on news, updates and photos Cover Stories looks great on the iPhone.

The more you interact with your friends and the stories being shared, the smarter Cover Stories gets. You can refine what appears here by adding content to your Flipboard, muting anyone you’d rather not hear from, and connecting to your social networks. Cover Stories will be coming to your iPad in the near future.

Flipboard has long been one of my front-page iPad apps (hell, it's in my dock) and I've wanted an iPhone version since it came out.

Sure, you can make a case that the small screen isn't well suited for the magazine-app format, but Flipboard's legendary UI/UX combined with Cover Stories makes Flipboard a compelling iPhone app and a potent competitor to Pulse News for iPhone (free, App Store).

What are your favorite magazine/RSS apps on the small screen?

And here's the demo video:

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