For a start, Google's ad shows the bag being plugged in. Now that's a revolution.
And not only are they blessed with a "Googley salty flavor," an idea I don't find entirely palatable, but they come overtly personalized to the lucky recipient.
You know there's a catch, don't you? You know that obtaining a Googley salty flavor isn't going to be easy.
Well, this promotion is running in Japan. And all 10,000 bags, 9to5Googlelaments, have already been taken. The fact that they were free to the first 10,000 applicants online suggests many were disappointed.
Take heart, however.
Even tiny attention-grabbing wheezes like this offer a glimpse into Google's intentions.
Previously, Google's phones have been marketed with all the enthusiasm of a goat at a wake. The Pixels came, the Pixels went and, other than a hardy band of loyalists, the phones made little market share impact.
If Google is truly serious -- and the company has claimed it will exponentially intensify its marketing of Pixel 6 -- then, at the very least, one might see Pixel 6 attracting a lot more attention than many of its sometimes very good predecessors.
I worry, however, that Google will make its marketing resemble, oh, every other phone ad.
One of its initial attempts shows young skateboarding intellectuals doing exciting, intellectual things, while the company promises that the Pixel 6 will see you for who you are.