Google Play Music is about to creep you out. Google announced an updated iOS, Android, and website for its streaming music service on Nov. 14. The update is already available on the web and iOS, with the Android version expected to follow suit later in the day.
Along with a fresh coat of paint, Google Play Music is now smarter.
According to Google's announcement, the new Play Music service uses your location, activity, and local weather. It combines that information with curated playlists, then performs a few fancy calculations, and spits out personalized playlists.
For example, over time, Play Music will learn when you're in an airport, or when you typically listen to a certain style of music, and it'll create a travel playlist when it detects you're at an airport. The same will occur when you're at home, at the office, and -- of course -- the gym.
Tailoring a playlist based on the small nuances of each user's day has big potential to attract new users and keep current users, if Google can get it right.
To show off Play Music's new brain, Google redesigned its home screen. When you launch the app or visit the website, you will now see a series of cards recommending new albums or playlists.
Users can sign up for a free, ad-supported Google Play Music account. For those who want to ditch ads and gain the option to download music for offline listening, a Play Music account starts at $9.99 per month for an individual account or $14.99 a month for a family account.