Google quietly hit a major milestone for North American Internet traffic

Google broke "an Internet record" and possibly forgot to tell anyone about it.
Written by Rachel King, Contributor

Google reported a mixed second quarter earnings report last week, but here's one figure about which the Internet giant possibly should have bragged more.

Cloud intelligence and analytics company DeepField has just published a report highlighting that the Mountain View, Calif.-based corporation "quietly broke an Internet record" last month.

Specifically, Google now accounts for nearly a quarter of all Internet traffic in North America. Furthermore, a little more than 60 percent of all Internet users on this continent traffic Google servers at least once daily, whether it be from smartphones, gaming consoles, laptops or virtually any other connected device.

To put it another (more dramatic) way, DeepField researchers described that as "bigger than Facebook, Netflix and Twitter combined."

DeepField's Craig Labovitz admitted in a blog post on Monday that

it is "old news" that Google is such a behemoth of an Internet and technology company. Nevertheless, he stressed how remarkable this traffic milestone is while at the same time it is virtually ignored in the face of more shiny product news.

One only needs to look at the hype around a mysterious Android (possibly new Nexus tablet) event in San Francisco later this week, or even the Moto X from Google-owned Motorola Mobility.

Google Fiber, for example, is starting to gain more attraction each time it deploys in a new (albeit, small) metropolitan area around the United States. But arguably it hasn't picked up much notice from the average North American consumer just yet.

Here's more from Labovitz:

By far the most striking change in Google’s Internet presence has come with the deployment of thousands of Google servers in Internet providers around the world. With little press coverage or fanfare, Google has deployed (Google Global Cache) servers in the majority of US Internet providers.

Chart via DeepField

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