The rapid growth in Application Server Providers (ASPs) is driving the server-based computing business of
Citrix Systems, a provider of application server software and services. by Edu H. Lopez
10 July 2000 (Maxis Net) - Citrix vice president for Pacific, Alan Pettit, said that existing enterprises, schools and universities are
using server-based computing to take advantage of the legacy PC that integrates 386 machines, old Apples and UNIX
Another growth driver is the increasing number of people outsourcing their software application requirements.
"Through our software, we can separate the life cycle of a hardware and software which are closely connected,"
Citrix Systems' server-based computing technology allows a 100 percent application execution from the server.
It provides application deployment and solutions aimed at maximizing return on computing investments.
With Citrix Systems, all software applications reside in the server and only screen updates and user input travel
The task of supporting and managing desktops in large enterprises costs more money and time. By using Citrix technology,
the company can save money in the total cost of ownership of software.
Citrix's business in the Pacific region has been growing exponentially, said Pettit. "We made a tremendous
amount of investments in the Pacific Rim last year. Early this year, we bought a subsidiary in India," said
In the Philippines, the authorized distributor for Citrix products is Tech Pacific.
"Tech Pacific and our channel partners did an outstanding job in driving Citrix awareness and business opportunities
with a very fast growth curve here in the Philippines," Pettit added.
Citrix's MetaFrame is the world's first server-based software for Microsoft Windows NT 4.0 Server. It extends the
functionality of Microsoft Terminal Server by supporting heterogeneous computing environments, enterprise-scale
management and seamless desktop integration.
Citrix WinFrame is the only integrated server-based software that provides access to virtually any application,
across any type of network connection to any type of client.
Both software products incorporate Citrix's Independent Computing Architecture (ICA) which provides the means for
turning any client device into the ultimate thin client.
The server-based computing model employs three critical components. First, a multi-user operating system that enables
multiple concurrent users to log on and run applications in separate, protected sessions on a single server.
Second, a computing technology separates the application's logic from its user interface, so only keystrokes, mouse
clicks and screen updates travel the network. As a result, application performance is bandwidth-independent.
Third, centralized application and client management enable large computing environments to overcome the critical
application deployment challenges of management, access, performance and security.
Server-based computing is made possible by two Citrix technologies - Independent Computing Architecture and Citrix
A defacto standard for server-based computing, the ICA protocol shifts application processing from the client device
to the server. MultiWin, the technology licensed by Citrix to Microsoft to jointly create Terminal Server, enables
multiple users to simultaneously access applications running on a server.
In the traditional client/server architecture, processing is centered around local execution using fat, powerful
In the network computing architecture as defined by Sun, Oracle, Netscape, IBM and Apple, components are dynamically
downloaded from the network into the client device for execution by the client.
With Citrix server-based computing approach, users are able to access business-critical applications including
the latest 32-bit Windows-based and Java applications without requiring them to be downloaded to the client.
Citrix said this approach also provides considerable total cost of application ownership savings since these applications
are centrally managed and can be accessed by users without having to rewrite them.