Healthline, the consumer health information company, has raised $14 million from a new round of venture financing.
The round represents a strong media industry endorsement of Healthline's business model, which involves providing its Web database of health information to media sites like Yahoo, AOL and the AARP, based on ad revenue.
It's also not venture capital per se, noted CEO West Shell in a press statement. ""We doubled the business and achieved profitability last year, reaching almost 100 million consumers a month across our network," he said.
The round will let Healthline continue to invest ahead of its growth, and continue to expand regardless of economic conditions.
Full disclosure. I suggested to a spokesperson that when Shell becomes a bazillionaire he might consider buying me a drink. Given the nature of his business that should probably be a pomegranate juice.