Microsoft is reportedly testing out names for its next generation browser. Internet Explorer will die as the lead browser brand to be replaced with something more modern, hipper and hopefully better performing.
Internet Explorer will hang out for a bit and in the enterprise---where compatibility matters---IE may stick around for years. Recall that this is the same crowd that just gave up on Windows XP. Most of us will likely take Microsoft's browser.next and see what it can do.
If you zoom out a bit, clearly a browser name will matter. Google has Chrome. Mozilla has Firefox. Generally speaking, those brands are strong enough to be extended to other areas.
In other words, the new Microsoft browser, code named Project Spartan, can't have a clunker of a name. The name has to bridge multiple screens and brands. Rest assured Microsoft will be dropped in the front of whatever the browser is called.
Given Microsoft's marketing history---some hits, some misses---it's unclear how the company will do naming a browser. It's a coin flip.
That's why Microsoft may just need your help. Name its new browser. We'll float some ideas to get you started.
Bob (couldn't resist).
Tao (kinda night clubbish).
Silver or Platinum.
Bing (merge browsing and search).
Microsoft Edge (the browser will use EdgeHTML).
Cortana (not like the brand equity in Microsoft's voice service has a long history).
Granted, I'm reaching. You can bet that Microsoft is too as it scopes out a new name for Project Spartan.