Hootsuite adds content integrations with OneDrive, Box, Google Drive

The integrations will allow cloud-based digital content stored such as images, videos, and GIFs to be easily accessed and shared directly from the Hootsuite dashboard.

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Hootsuite has added a new batch of content sources to its publishing platform, including Box, Dropbox, Microsoft OneDrive, and Google Drive. The social media management platform also gained integrations with UpContent, MediaValet, Flashstock, and WebDAM.

Hootsuite said the integrations will allow cloud-based digital content such as images, videos, and GIFs to be easily accessed and shared directly from the Hootsuite dashboard.

Video support is not immediately available for the latest crop of content sources, but the Vancouver, BC-based company says the additional integrations are in development and will be available sometime this quarter.

Hootsuite already has video integrations with YouTube, Facebook, Twitter, and Instagram that let users approve, schedule, and publish videos across social networks directly from the Hootsuite platform.

"As social media becomes a primary channel for businesses of all sizes to connect with customers, the ability to manage digital assets intelligently and create engaging social content is critical," said Roger Murff, VP of business development and technology partnerships for Box, in a statement.

The push for more support among cloud content repositories shows how Hootsuite is gunning for the top spot in social media management. Earlier this year the company rolled out a trio of open APIs for publishing, user management, and the link-shortening service Ow.ly. The rollout marked the first time Hootsuite opened up its platform to developers.

Prior to that, Hootsuite announced plans to acquire Sales Prodigy, a mobile app that offers social selling tools for businesses. The company outlined plans to integrate Sales Prodigy's technology into its platform to make it easier for business users to engage with prospective customers in real time on social media.

In November, Hootsuite tightened its ties to Microsoft with a series of platform integrations with Microsoft Dynamics CRM, Microsoft Office 365, and SharePoint, along with more capabilities tied into Yammer.