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How to tell if that Amazon Prime Day deal is really a deal

Just in case you're not aware yet, Amazon Prime Day 2022 is in full force through tomorrow, July 13. But with all the deals swimming around, how do you know you're actually snagging a good one?
Written by Maria Diaz, Staff Writer on
How to tell if that deal on Amazon is actually a good deal
Image: Maria Diaz / ZDNet

If you've visited Amazon today, you may have been bombarded with Prime Day deals and talk of all things Prime Day 2022. Phrases like Lightning deals and "biggest savings" probably have your finger quickly hovering over the Add to Cart button. But before you get sucked into buying because the deal is 50% claimed, have you wondered if that deal you're getting is actually a good deal?

In the end, it's our hard-earned money we're using to buy something, so it's a good idea to check that we're actually getting a good price. 

How to tell if that Amazon Prime deal is really a deal

1. Shop around

Competitor Sales

Amazon is hosting Prime Day 2022, but Target, Walmart and Best Buy are offering deals of their own

Image: Maria Diaz / ZDNet

Many other competitors sell the same items Amazon does and do their own discounts during Prime Day deals. Of course, you may not find every single thing you're eyeing on Amazon, especially if it's one of its own devices, but it doesn't hurt to shop around and see if it is in fact a low price. 

At this point, Target is running Deal Days through July 13, Best Buy is doing Black Friday in July, and Walmart has tons of Rollbacks on tech on its site as well. 

2. Use tools

This is an example of the Fire TV Stick 4K's price history on CamelCamelCamel

This is an example of the Fire TV Stick 4K's price history on CamelCamelCamel

Image: Maria Diaz / ZDNet

If you're an Amazon shopper like I am, you've probably noticed that the company is always doing some sort of deal to sell products and, while many times these are actually great deals, it's good to know how to determine that.

There are third party sites like CamelCamelCamel, for example, that let you simply copy the Amazon URL into it and find the price history on that item, featuring visual charts, lowest price history, and price trends. You can also add an extension to Chrome, Edge, Firefox or Safari called the Camelizer

Honey also provides Amazon price tracking. Just add the extension to your browser and a pop-up will launch when you visit an Amazon product page.

3. Read reviews

Read reviews

Always read the reviews beyond their star rating

Image: Maria Diaz / ZDNet

I know, it's tedious, but reading reviews before buying is more important than you think. There are unfortunately trends of fake reviews on Amazon products and reading the reviews is how you can spot them.

To spot fake reviews, check when there are too many similar ones written within a day or a few days of each other or if they have similar pictures. Also, check older reviews. Many sellers change their highest-rated listings to take advantage of the 4.8/5 star reviews without having to work for them. So that listing for smart LED light strip with 5-star reviews could have been toilet paper rolls three months ago.

4. Make sure it's legit

Don't just trust anyone that tells you it's the lowest price ever. Use trusted sources, like our Prime Day hub, to explore and make sure you're getting the most bang for your buck.

Once you've checked that you're actually getting a good deal, you can feel good adding that item to your Amazon cart and checking out.


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