HPE launches midmarket hyperconverged system, bets on UI, integration

HPE is using its own software tools with its latest hyperconverged system instead of third party bundles. The bet is that HPE can get better integration and simplicity with its own apps.

Hewlett Packard Enterprise launched a hyperconverged appliance for the midmarket that includes compute, software defined storage and virtualization with an interface that takes five clicks to deploy a virtual machine.

The system, called Hyper Converged 380, is built on HPE's ProLiant DL380 server and is designed for midsized companies and enterprises with remote offices.

HPE's approach will be to provide end-to-end support and use its own applications and technologies instead of bundling third party software. HPE is arguing that its vertically integrated approach will enable it to cut costs and run applications faster.

However, many enterprises already have a lot of the tools that are typically bundled into hyperconverged systems. For instance, Cisco's latest hyperconverged systems plug into VMware's management applications.

HPE's bet is simple. A hyperconverged system that doesn't need manuals and has a simple interface will win.

Paul Durzan, VP of product management for HPE's converged data center infrastructure, said "we've learned a few things and one is that customers want simplicity and an architectural pillar of being intuitive."

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To get the simplicity, HPE was looking for it went with its own software, firmware and technologies instead of third parties. The Hyper Converged 380 will connect to non-HP gear too, but Durzan argued that the ability to do simple tasks from one experience will a winner.

For HPE's Hyper Converged 380 (HC 380), the tech giant includes the following:

  • HPE OneView for deploying virtual machines;
  • The company's StoreVirtual VSA to manage software defined architectures.
  • Analytics via HPE's Cloud Optimizer tool, which analyzes capacity, allocates resources and cuts over-provisioning of virtual machines.

Pricing for the system hasn't been set, but the HC 380 will land in April. Here's a look at the system and interface that comes with it.

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