Chinese smartphone maker Huawei has overtaken Oppo as the number one smartphone seller in China for Q1 2017, research firm IDC has revealed.
Of the total 103.1 million smartphones shipped to China during the first quarter, Huawei's shipment volume reached 20.8 million units, a year-over-year increase of 25.5 percent, according to IDC's Quarterly Mobile Phone Tracker. Oppo's shipment volume, which reached 18.9 million units for Q1 2017, showed a year-over-year increase of 19.5 percent.
Vivo placed third in Chinese market share for the first quarter, with a 14.1 percent market share. Apple came fourth, with 9.2 percent market share, closely followed by Xiaomi, at 9 percent.
Huawei was helped by the launch of its P10 and P10 Plus smartphones, as well as its Honor V9 and "strong momentum for the Honor brand", according to IDC. Huawei's Honor 8 and Oppo's R9s were also helped by the strength of their photo capabilities, battery capacity, and celebrity endorsements, IDC said.
While the first quarter was relatively soft in terms of product launches, IDC expects second quarter sales to be driven by the launch of handsets such as Vivo's Y53, Xiaomi's Mi6, and Meizu's E2.
Apple's sales amounted to a year-over-year decline of 26.7 percent, according to IDC. However, while Apple has seen double-digit year-over-year declines in China for the fifth quarter in a row, the upcoming 10th-anniversary iPhone should help the Cupertino-based giant experience a rebound in the Chinese market, according to IDC senior market analyst Tay Xiaohan.