Huawei will soon unveil smart display products: Reports

After having great success in the smartphone market, Huawei has made plans to push smart display products as its second application market in order to expand its smart consumer ecosystem, according to a Chinese news report.

Although Huawei has repeatedly rebutted reports that suggest it would enter into the TV market, a Chinese news website has said the company is currently developing smart displays powered by the company's own chips.

The Chinese mobile phone maker, who leapfrogged Apple to take the second spot in global smartphone race, will release smart displays powered by multimedia chips that are made from its subsidiary HiSilicon, according to a Tencent News report on Monday. 

HiSilicon, a semiconductor company fully owned by Huawei, is known for its Kirin chip which has been widely utilised on Huawei smartphones.

See: Huawei's new P30 Pro has ground-breaking Leica Quad Camera system, superb low-light performance

Huawei aims to make smart display products its second largest application market, following its success in mobile phones, to build its smart consumer ecosystem, the report said, citing sources from the company's supply chains.

Last week, several Chinese reports said Huawei would unveil its smart TV displays soon, and that the company has ambitious plans to sell as many as 10 million sets every year. 

Huawei, however, has denied reports that the company is developing TV products. In a recent interview with media, Huawei's consumer segment head Richard Yu said the company had no plans to make traditional household electronic appliances.

Launching intelligent display products however, seems to match Huawei's plan of expanding its smart consumer ecosystem with its 5G, artificial intelligence, and Internet of Things technology.

Smart home initiatives are an important part of Huawei's future strategy as the company wants the revenue from these initiatives to account for 30 percent of its entire terminal business, according to Chinese reports.

Related Coverage

Huawei launches Watch GT Active and Elegant editions, FreeLace wireless earphones

Along with the new Huawei P30 and P30 Pro smartphones, Huawei announced a couple new wearables in Paris. Updated Watch GT models along with new wireless earbuds were revealed.

Huawei pleads not guilty in Iran sanctions case: Report

The trial is set for April 4.

Huawei continues dominance as China's smartphone sales slow in Q4: IDC

Huawei continues its dominance in its domestic market, with IDC reporting that it sold 5.7 million more smartphones in Q4 2018 year over year.

Samsung Galaxy Fold v. Huawei Mate X: What's different? (TechRepublic)

Samsung and Huawei are the first big tech companies to jump on the folding smartphone bandwagon, so what's different between the Galaxy Fold and the Mate X?