"I Am Rich" iPhone app - a steal at $999.99!
![adrian-kingsley-hughes](https://www.zdnet.com/a/img/resize/6f9ac99abaa541291e393a8b765bdffb2fa11559/2022/08/05/11c625de-cb18-4e3f-8614-5010553831f2/adrian-kingsley-hughes.jpg?auto=webp&fit=crop&frame=1&height=192&width=192)
[UPDATE: And it's gone!]
Several of you have been pinging me today wondering what I think about the "I Am Rich" iPhone app that made an appearance in the Apple App Store.
![i-am-rich.jpg](https://www.zdnet.com/a/img/2014/10/04/760aa0af-4b73-11e4-b6a0-d4ae52e95e57/i-am-rich.jpg)
What does "I Am Rich" do? Well, here's what the creator, Armin Heinrich, has to say:
The red icon on your iPhone or iPod touch always reminds you (and others when you show it to them) that you were able to afford this.
It's a work of art with no hidden function at all.
After pressing the (i) on the main page, a secret mantra will be shown. This may help you to to stay rich, healthy and successful.
Note: Anyone want to suggest a mantra or two??? :-)
Some seem to think that it's no more than a bit of fun, others seem deeply offended. Me, I wouldn't buy it, and I wouldn't like to click on it by accident, but I can't see anything remotely scammy about this since what the app is and does is clearly explained in the description. In fact, it strikes me as one of those "darn, I wish I'd thought of that" sort of things.
It does have one negative side effect though - it makes the App Store, which was at best a wasteland acting as home to a few nuggets of gold, an even bigger wasteland.
Expect a whole host of clones to appear in the App Store soon ... in fact, watch out for my "I Am Stupid" ($1,999.99) and "I Was Rich" ($10,000,000.00) and "I Am Poor" ($0.01) clones to appear real soon.