There's been an uptick in rumors about the mythical Apple Television recently and a passage in Walter Isaacson's new biography Steve Jobs has resurrected that old dinosaur of a rumor. In the book Jobs tells his biographer that he cracked the mystery of the "integrated television" saying:
I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synched with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.
I wrote that post based on a tip from a close source that had been reliable in the past. Obviously the Apple Television didn't get released at MW06 (Apple released a iMac Core Duo and MBP15) but my contact was pretty certain about it.
Also, it obviously hasn't come out yet, so saying "I called it" might be a tad premature.
Piper Jaffray analyst Gene Munster has been beating the Apple Television drum for a few months and wrote in a research note recently that it'll arrive in late 2012 or early 2013:
Apple’s iCloud service for media storage makes it simpler to own multiple Apple devices and share content among them. iCloud stores TV shows and pictures, but we believe Apple may add movies. While a solution for live TV combined with previously aired shows “recorded” in the cloud remains a significant hurdle, perhaps this code is precisely what Jobs believed he has “cracked”. We also believe Apple could use Siri, its voice recognition, personal assistant technology to bolster its TV offering and simplify the chore of inputting information like show titles, or actor names, into a TV (typically with a remote).
Despite getting an early tip on an Apple plasma, I don't think that it's a good move for the company. I just don't want to have to remove a 50-60" television from my wall when I want to upgrade it in a year or two. It's better to have the smarts in an easily-upgradable box - which is what the current Apple TV is for.
I suppose that Apple could solve the problem by building its "television" into a card that could be inserted into a slot on the television (kinda like a CableCard, above), but it's a stretch, at best.
Also, Apple already has a television. It's called the iMac.