As the months rolled on, things seem to calm down. Google and Microsoft came to a rapprochement. Edge is now the second most popular browser -- it does help that it descends upon all Windows users like manna from Seattle.
Perhaps it's Edge's swift rise that has finally made Apple shriek in public.
Last week, I opened Edge, only to get a big surprise. In the top right-hand corner of my MacBook Air, there appeared a message. From Apple.
"TRY THE NEW SAFARI," shouted the headline. The text added: "Fast, energy efficient and with a beautiful design."
I gasped in wonder. I stared and then, naturally, took a screenshot.
The notifications in the top right-hand corner of my screen are usually confined to declarations of a pending update, or a nag about my last backup. But never actuall selling.
I've never seen an Apple ad appear there. I don't think I've ever seen Apple instantly react to my opening any rival's product on my MacBook Air.
It's not as if, every time I open Microsoft Word, Apple taps me on the shoulder and aggressively suggests I use Pages.
It's not as if, whenever I open an Excel spreadsheet, Apple whines that I should be using Numbers.
It's true that Apple has become more aggressive about pushing its various services. My iPhone sees pleas to use Apple News and Apple TV+, for example.