Android might be the most prolific mobile platform, but when it comes to online shopping, iOS rules.
Black Friday data released by Adobe, Custora, and IBM show that iPhone and iPad users generate far more online sales revenue on their mobile devices than Android counterparts do.
OK, those are the facts – and the same has been true for years – but an important question is why the difference? Strangely enough, there's no real reason why, although it is possible to offer some educated guesses:
- iOS users spend more money on hardware, apps, and accessories, so there's a lower bar to overcome in order to get them spending money.
- iOS users buy more apps, lowering the bar to making other online purchases.
- The iOS platform is easier to use, therefore people use it more.
- Developers are targeting iOS more, and optimizing their mobile sites for the platform, making it easier for people to buy.
I use both iOS and Android, and personally I don't see much of a difference in the online user experience, so I'm tempted to rule that out. I also don't think that the iOS platform is any easier to use than Android overall, especially not by a big enough margin to account for the huge differences shown in the chart above.
Personally, I think it's down to the customer base, and their willingness to spend. I've talked to many app developers and accessory manufacturers and there seems to be a consensus that iPhone and iPad users are much more willing to put their hands into their pockets for things.