Terry Smart, CEO of JB Hi-Fi, has revealed that the first mobile application for its music-streaming service will be released next month.
JB Hi-Fi's first look at the Now app for iOS. (Screenshot by Luke Hopewell/ZDNet Australia)
Smart said in the company's half-yearly results announcement today that JB Hi-Fi Now represents the company's first step towards its long-awaited digital strategy.
"The first stage of our digital strategy, our music-subscription streaming service, JB Hi-Fi Now, is gaining momentum, and will accelerate in growth once we launch our mobile application in the next four weeks," Smart said.
The company previewed the iOS-based mobile app when the service was soft launched back in December 2011.
Smart told ZDNet Australia at the announcement of the service that users of the Now platform would see apps released for all platforms over time, including Android and Windows Phone.
JB Hi-Fi reported lower profit numbers in the first half of 2012, falling 9.4 per cent for the six months to 31 December 2011 to $79.6 million. Earnings before interest and tax (EBIT) also came in lower, down 4.9 per cent to $120.7 million, despite the fact that company revenue rose by 5.5 per cent to $1.77 billion.