Kindle Fire might be most manly gift this holiday season (survey)
For instance:
- People under 25 typically want a laptop over a tablet, and an iPhone 4S.
- People between the ages of 45 and 55 are more likely to want a 3D/HDTV and a Blu-ray player
- iPhone 4 owners want an iPad, followed by a Kindle Fire, and a digital camera.
- Lower income households preferred a laptop, while higher income houses preferred a digital camera.
The most interesting finding might be that women are more likely to want a digital camera or an iPad, while men are more likely to want a Kindle Fire or a 3D/HDTV set. (The former might win out just because of its more budget-friendly angle.)
That's not terribly surprising considering The New York Times reported earlier this year about how popular the Nook Color is with women, with which I concurred. To some extent, the same could be argued about the new Nook Tablet.
Nevertheless, the consumer electronics review and shopping site found that iPads still won as the most desired gadget gift this year, regardless of income. Tablets in general also appear to be the most popular electronic gift category this year, followed by 3D/HDTVs, laptops, and smarpthones.
For reference, this particular survey, conducted during October 2011, about desired holiday gifts is based on the responses of more than 1,000 people, distributed across gender, age, income and location in the United States.
This isn't the first Retrevo survey to find favor for Amazon's new tablet. Another poll published earlier this month revealed that more current and non-current tablet owners replied that they are planning to buy a Kindle Fire over an iPad in the next couple of months.
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