The Moto Z line released in 2016 gave us the best modular design, but with that came a history of failures across the smartphone market that did not install much confidence for the long term. In a recent interview, our fears of having outdated Moto Mods lying around after a year were put to ease.
In the interview, Lenovo's general manager of Middle East for smartphones, Sharay Shams, said: "The company will introduce 12 Mods this year, which will remain compatible with the phones to be introduced by the company over the next three years."
Motorola Mobility launched the Moto Z line with three primary Moto Mods: the JBL SoundBoost speaker, Insta-Share Projector, and Hasselblad True Zoom accessory with optical zoom and Xenon flash. Since launch, we have seen various deals from carriers and retail outlets offering free or deeply discounted mods.
There have been some Moto Mods Hackathons held around the world in an attempt to spur Moto Mods innovation. Interested developers can pick up a Mod Development Kit, and there are now a few finalists garnering Moto Mods support on Indiegogo. It's obvious that Lenovo is very interested in moving forward with Moto Mods based on this active support.
The company will introduce 12 Mods this year, which will remain compatible with the phones to be introduced by the company over the next three years.— Sharay Shams, Lenovo GM
We also learned in the interview that Lenovo
has sold is on track with its goal to sell three million units of the Moto Z in the first 12 months, with a reported 50 percent of those buyers adding a Moto Mod. In many cases, at least one Moto Mod is often sold as a bundle with a Moto Z.
In early March, up to 10 grand prize Moto Mods winners will be chosen and invited to Chicago. Lenovo Capital may even invest in the development teams, $1 million has been set aside to help bring the best Moto Mods to market.
The Moto Z line (check out my full Moto Z Force Droid review) is a solid option for Android smartphone buyers. With timely software updates and major support for Moto Mods, this looks to be a success story for smartphone modularity.
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