Why you can trust ZDNET
:ZDNET independently tests and researches products to bring you our best recommendations and advice. When you buy through our links, we may earn a commission.Our process
'ZDNET Recommends': What exactly does it mean?
ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including vendor and retailer listings as well as other relevant and independent reviews sites. And we pore over customer reviews to find out what matters to real people who already own and use the products and services we’re assessing.
When you click through from our site to a retailer and buy a product or service, we may earn affiliate commissions. This helps support our work, but does not affect what we cover or how, and it does not affect the price you pay. Neither ZDNET nor the author are compensated for these independent reviews. Indeed, we follow strict guidelines that ensure our editorial content is never influenced by advertisers.
ZDNET's editorial team writes on behalf of you, our reader. Our goal is to deliver the most accurate information and the most knowledgeable advice possible in order to help you make smarter buying decisions on tech gear and a wide array of products and services. Our editors thoroughly review and fact-check every article to ensure that our content meets the highest standards. If we have made an error or published misleading information, we will correct or clarify the article. If you see inaccuracies in our content, please report the mistake via this form.
Now that the EU has forced Apple to allow sideloading apps in the European Union (EU) to comply with the Digital Markets Act (DMA), it is only a matter of time before alternative app stores appear.
One player planning such an app outlet is MacPaw. Probably best known for its Mac utility CleanMyMac X, the Ukrainian company already runs an innovative app store for Mac users. Called Setapp, this store gives subscribers access to over 240 apps for $10 a month.
But now, the company is readying an app store for iPhone users in the EU.
Writing on the company's blog, Mykola Savin, MacPaw's director of product management, made the announcement.
"Navigating the complexities of this evolving landscape, we are gearing up for an exciting venture this year: The launch of the Setapp mobile marketplace in the EU. This has been a highly requested feature from our users, and we're committed to delivering it with the same user-centric focus and innovative spirit that defines us," Savin wrote.
MacPaw says that it wants to create a "balanced app ecosystem where developers can thrive under a business model that promotes fairness and value, regardless of their size," which means that this could be an attractive offering for software developers.
And the project has clearly been in the works for some time.
"Our team is in the final stages of developing a beta version of the Setapp mobile marketplace, anticipating its readiness in 2024," Savin wrote.
The iPhone accounts for around a third of all smartphones in the EU, so it's potentially a very lucrative market for any company that can get a sideloading app store to work, and work well.
I suspect that we will be seeing a fair few sideloading app stores pop up in the EU over the coming months. But the challenges facing them will be huge -- both in getting users to make the switch, and finding developers who want to put the effort into a new outlet.