It's Advertising Week 2012 in New York the week of October 1. Given the countdown is on to the Windows 8 launch on October 25, it's not too surprising the Softies will be attending this event in force and talking up Windows 8 as an advertiser's dream.
"With the advent of Windows 8, Microsoft introduces a new advertising canvas. We are kicking the old way of digital advertising to the curb with something fresh, modern, and revolutionary. And we are looking for digital graffiti artists."
Meanwhile -- from the "you learn something new every day" department -- I just found out that Qi Lu, President of Microsoft's Online Services Division -- home of Bing, MSN and Microsoft's online advertising -- has been head of the company's Global Foundation Services for about a year.
I noticed the addition of Global Foundation Services (GFS) to Lu's list of responsibilities via a new bio for him the site for adWeek 2012, which kicks off next week (October 1). Lu's bio on Microsoft's own Web site makes no mention of him overseeing GFS.
Lu's bio on the Advertising Week page reads:
"Dr. Qi Lu is the president of Microsoft's Online Services Division and leads Microsoft's online efforts, across search (Bing), portal (MSN), mobile, and the broader advertising platforms and services. In addition, he oversees the Global Foundation Services organization, which is Microsoft's global infrastructure, networking, and data center operations."
I asked Microsoft when Lu picked up responsibilites for GFS and was told this happened a year ago.
GFS is the unit charged with powering Microsoft's cloud services. All of them -- Xbox Live, Windows Azure, Windows Live, Office 365, MSN, Zune, Hotmail/Outlook.com, and Microsoft's own internal datacenters, too. In other words, GFS runs Microsoft's worldwide network of datacenters.