/>
X
Innovation

Microsoft: I'm a PC and I've been made into a stereotype

After Microsoft unceremoniously canceled their unfunny ad campaign featuring Bill Gates and Jerry Seinfeld shopping for shoes and being regular people, they've launched phase 2 of the US$300 million dollar campaign.The new ads (YouTube links 1, 2, 3) are designed to show that PC users are real people – and not terribly hip.
Written by Jason D. O'Grady, Contributor on
Microsoft: IÂ’m a PC and IÂ’ve been made into a stereotype
After Microsoft unceremoniously canceled their unfunny ad campaign featuring Bill Gates and Jerry Seinfeld shopping for shoes and being regular people, they've launched phase 2 of the US$300 million dollar campaign.

The new ads (YouTube links 1, 2, 3) are designed to show that PC users are real people – and not terribly hip. They feature a number of Microsoft employees like Sean Siler (who's a dead ringer for John Hodgeman) saying "I'm a PC and I've been made into a stereotype."

Even though Microsoft seems to have canned Seinfeld, Gates still makes the cut, saying "I'm a PC and I wear glasses." My favorite line? "I'm a PC and I turn #2 into energy.

Self-deprecating humor from Microsoft? I don't get it.

Editorial standards

Related

The 21 best Black Friday deals under $30 ahead of Cyber Monday
Amazon Fire TV Stick 4K

The 21 best Black Friday deals under $30 ahead of Cyber Monday

The 62 best Black Friday deals at Costco ahead of Cyber Monday
LG 65" Class - QNED80 Series

The 62 best Black Friday deals at Costco ahead of Cyber Monday

The 52 best Black Friday deals on Amazon ahead of Cyber Monday
Image of Amazon Echo Show 8 on a wooden table in front of a person cooking and folding pastry dough.

The 52 best Black Friday deals on Amazon ahead of Cyber Monday