On February 1, Microsoft started making good on the promised push.
"As we shared in late October on the Windows Blog, we are committed to making it easy for our Windows 7 and Windows 8.1 customers to upgrade to Windows 10. We updated the upgrade experience today to help our customers, who previously reserved their upgrade, schedule a time for their upgrade to take place," said a company spokesperson.
What does that cryptic statement (delivered at 5 pm ET, right in the middle of the Google earnings call, by the way) actually mean?
It means today's the day Windows 10 moves to "recommended" status.
In October, Microsoft execs said the "reservation" phase of upgrading to Windows 10 had ended. That phase of the upgrade push involved users proactively "reserving" their free copies of Windows 10 for download.The next phase of the push was to mark Windows 10 as an "Optional" update in Windows Update for all Windows 7 and 8 customers. After that, Microsoft officials said in early 2016 they'd re-categorize Windows 10 as a "Recommended" update.
The "recommended" push will be a phased one, the spokesperson said, for Windows 7 and 8.1 consumers who have Automatic Updates turned on. For users who have chosen the "Give me recommended updates the same way I receive important updates" setting turned on, the automatic update process will kick off. (See the screen shot above, courtesy of ZDNet's Ed Bott, to see if you're in that group.)