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Innovation

Panasonic introduces LUMIX DMC-GF1 and two new lenses

Panasonic announced the release of a new addition to the LUMIX G family: the DMC-GF1. The 12-megapixel model is the world’s smallest and lightest system digital camera with a built-in flash.
Written by Rachel King, Contributor on

Panasonic announced the release of a new addition to the LUMIX G family: the DMC-GF1. The 12-megapixel model is the world’s smallest and lightest system digital camera with a built-in flash. A follower in the LUMIX G series, known for producing "DSLR-like" models at the sizes of pocket cameras, it comes with seven preset functions, collectively known as the "My Color" mode. These presets include Expressive, Retro, Pure, Elegant, Monochrome, Dynamic Art, Silhouette and Custom. 

What is especially powerful about this camera is its video capability. It can shoot 1280 x 720 HD video in AVCHD Lite and HD Motion JPEGs at a 1280 x 720 resolution. Other available video recording formats include QVGA, VGA and WVGA. It is also built with a 3-inch LCD screen with a 460,000-dot resolution, an internal Dust Reduction system and a Live MOS Sensor, which separates chromatic noise from luminance noise, applying the optimal noise reduction to each and capturing crisp images even when shooting at high ISO levels.

The DMC-GF1 is due to be released in early October, with a starting price of $899.95.

Panasonic also announced the upcoming release of two new Micro Four Thirds digital interchangeable lenses: the LUMIX G 20mm/F1.7 ASPH and the LEICA DG MACRO-ELMARIT 45mm/F2.8 ASPH/MEGA O.I.S.

The LUMIX G lens is a compact and lightweight model, featuring a F1.7 brightness, allowing photographers to create photos with a softer focus. It uses two aspherical lenses to minimize distortion and achieve a higher resolution. Panasonic recommends it for all applications – from scenery shots to dimly-lit indoor environments. 

The latter model, the world’s first Leica Micro Four Thirds lens, includes both an aspherical lens and an ED lens comprised of fourteen lenses arranged in ten groups. The LEICA uses an inner focus motor system that makes action smooth and silent when shooting video and still images. The minimum focus distance can also be changed instantly to 150mm or 500mm (approximately 5.9 inches or 19.7 inches respectively), by flipping a switch on the lens barrel.  This lens is recommended for portraiture, macro shots, mid-range snapshots and landscapes.

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