Pinterest acquires Instapaper

The bookmarking tool should make it easier for Pinterest users to "pin" news content.
Written by Stephanie Condon, Senior Writer

Pinterest is acquiring Instapaper, a bookmarking tool that should make it easier for Pinterest users to "pin" news content. The terms of the deal were not disclosed.

Instapaper will continue to operate as a separate app, and the team will work on both Instapaper and Pinterest, according to Pinterest.

"As the world's catalog of ideas, we're focused on making it easy to save and discover content on any device," Steve Davis, Pinterest's lead product manager, said in a statement. "The Instapaper team are experts in saving, curating and analyzing articles, and they're a welcome addition to Pinterest. Instapaper will work with us to continue building indexing and recommendations technologies, and we look forward to building great products together."

Instapaper team wrote in a blog post that joning Pinterest gives them the resources to achieve their shared mission "on a much larger scale."

The company will be sunsetting Instaparser, an API that allows developers to extract article content from web pages.

Instapaper, founded in 2007, was acquired by betaworks in 2013 and has since overhauled its mobile and web clients. It also rewrote its backend, improved parsing and search, and rolled out new features like highlights, text-to-speech, and speed reading.

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