Pinterest expands 'Buyable Pins' e-commerce plan with IBM, retailers

Since launching its e-commerce scheme this summer, Pinterest's pool of "Buyable Pins" has grown to more than 60 million and counting.
Written by Rachel King, Contributor

Pinterest is reaching out to both sides of the e-commerce spectrum as it grows one of its fastest growing revenue schemes.

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    On the high-tech side, the visual-heavy social network has bolstered the number of e-commerce infrastructure providers tapping into the platform to five with the addition of IBM Commerce, Magento and Bigcommerce. The new trio follow Shopify and Demandware.

    Supplying the content for those pins are more high-end retailers and designers, including Bloomingdale's, Diane von Furstenberg and Steven Alan, among others.

    Pinterest first launched Buyable Pins in June, positioning the Unicorn-esque startup as a prime digital storefront for retailers large and small.

    Much like saving virtually any image online to Pinterest's familiar board format, the idea behind Buyable Pins is quite simple. Consumers will be able to buy goods directly from Pinterest listings designated with blue price tags.

    Pinterest expanded the program later in June to its iPhone and iPad apps while enlisting Stripe and Braintree for digital payments processing.

    Since launching a few months ago, the number of Buyable Pins doubled with three months to approximately 60 million to date, according to Michael Yamartino, Pinterest's head of commerce, in a blog post on Monday.

    "We're also seeing that Pinners are open to buying products at different price points from their mobile devices -- whether it's Freyrs sunglasses, a comfy coat from Nordstrom or a bamboo watch from EcoPlum," Yamartino explained.

    While Yamartino hinted at more developments and deals inked around Buyable Pins ahead of the holiday shopping season, it's already a busy time for Pinterest.

    Just days after boasting to have surpassed 100 million monthly active users, the social media brand launched a new sandbox for developers last month, bringing them closer to the Pinterest API with the hopes of spurring new apps and other products.

    Pinterest touted at the end of September that its developer community has already submitted more than 5,000 ideas for apps and integrations, touching on everything from gift registries to recipe recommendation to travel planning.

    Image via Pinterest

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