Pinterest marked its official foray into e-commerce on Tuesday with the rollout of buyable Pins in its iPhone and iPad apps.
The company first announced plans for the buyable Pins earlier this month, promising they would make their way into mobile apps later in June.
No luck for Android and desktop Pinners though, as Pinterest has yet to specify when buyable Pins will expand beyond iOS. The focus on mobile is not surprising, as Pinterest revealed earlier this year that 80 percent of its traffic comes from mobile devices.
As for the buyable Pins, they allow consumers to buy goods directly from Pinterest listings designated with blue price tags. The buttons show up on Rich Pins, which have a bit more detail than regular Pins.
Pinterest is prompting users whose accounts have been set up for purchasing to place their credit card or Apple Pay information on file, so that once a Pinner decides they want to buy something, they just click the button and wait for its arrival.
In a separate announcement, PayPal's payment processing firm Braintree said it was working with Pinterest and merchants to power the payments for "many" of the buyable Pin purchases.
"This results in a beautiful, seamless, and easy buying experience, which also securely stores the payment information in our Braintree Vault," noted Azita Habibi, head of mobile business development at Braintree.
Braintree isn't the sole payment provider, however. Pinterest is also working with Stripe to vault credit card information.