If you want to pre-order the Apple Watch ahead of launch day, you'll have to do it online.
Apple confirmed Thursday, a day before the pre-orders go live at 12:01am (Pacific) on Friday, that the wearable can only be reserved through its website.
"To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period," said Apple's retail chief Angela Ahrendts in a statement.
Trying out the wearable in-store remains an option, but prospective buyers will have to book an appointment through the Apple website.
Sister-site CNET said in its hands-on review of the Apple Watch that it's the "most ambitious, well-constructed smartwatch ever seen," but warned of poor battery life and debut hiccups.
"The watch is beautiful and promising -- the most ambitious wearable that exists. But in an attempt to do everything in the first generation, the Apple Watch still leaves plenty to be desired," said CNET senior editor Scott Stein.
Apple Watch goes on sale April 24, and begins at $349 for the base Apple Watch Sport model.