Report: Newspapers make big gains in online video streams

Newspapers are gaining ground when it comes to online video offerings, beating their television counterparts in several key metrics, according to an online video report commissioned by BrightCove and TubeMugul.In particular, the report noted that newspapers saw a 51 percent jump from last quarter in the number of titles uploaded.

Newspapers are gaining ground when it comes to online video offerings, beating their television counterparts in several key metrics, according to an online video report commissioned by BrightCove and TubeMugul.

In particular, the report noted that newspapers saw a 51 percent jump from last quarter in the number of titles uploaded. On a year-to-year basis, the number of titles was up 110 percent. In all, newspapers uploaded 482,000 titles in the quarter.

In addition, title uploads from content providers in the online media category grew by 23 percent over last quarter - and 188 percent year-over-year - and has no surpassed uploads from television broadcasters.

There is a difference between the videos that newspapers and TV broadcasters upload. The uploads by broadcasters are fewer in number but tend to be a longer-form content type. By contrast, newspapers are uploading a greater number of shorter-length clips and more often.

The research report looked at many other trends in the industry, including methods of discovery and device engagement. The report notes:

  • Game consoles such as Nintendo's Wii and Sony's PlayStation lead in viewing time with an average of 2:45 minutes watched per view, compared with online video averaging out to just under 2:27 minutes per view.
  • As a video referral tool, Facebook has taken the second place spot from Yahoo to account for 9.6 percent of all referred video traffic to media companies. Google is the leader - with well over 50 percent of the referrals.
  • Twitter also had an impact on engagement times, notably for broadcasters (1:57 minutes) and online media properties (1:40 minutes). Google accounted for more engagement for newspapers (1:47 minutes)
  • Facebook was the most engaging referral source for entertainment