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Research software specialist adds free cloud service for SMBs

Recollective Baseline is adapted from an enterprise platform developed by Ramius that is used to field research by the likes of SAP, NASA, Kaiser Permanente and Dreamworks.
Written by Heather Clancy, Contributor on
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The freemium model has been tried for many sorts of services and applications, so why not market research? The new Recollective Baseline service is a simplified version of the company's enterprise offering, called Recollective Professional, which offers up an online community of private focus groups across existing social networks that can help provide insight into concepts and ideas. Both services were developed by Ramius, a social software developer from Ottawa, Canada.

"Traditional survey tools such as SurveyMonkey have already validated mainstream interest in online insight tools, but don't allow for the socialization of responses and ongoing engagement," said Alfred Jay, CEO of Ramius, in a statement about the new offering. "This launch taps into the popularity of the collaborative economy and allows brands and individuals to gain real insights from any of their existing networks including social networks."

Recollective Baseline is optimized for mobile platforms, so that participants can be reached pretty much anywhere. The company is explicitly targeting small and midsize businesses that don't have ready access to other research tools. The surveys support text, image, video and other rich media responses. The catch is that you can only reach 50 participants at a time with the free version. If you want to go beyond that, you'll need to use the company's professional service.

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