BlackBerry smart phone makers Research In Motion will allow its handset owners to split work and personal data stored on the devices using a new feature known as BlackBerry Balance, according to reports online.
The decision to separate work-related emails sent using the BlackBerry Enterprise Server (BES) from personal photographs, social networking activity and web browsing is BlackBerry's bid to stay competitive in both the business and consumer markets.
"There are two fundamental use cases on the smart phone - enterprise and personal. The problem is that they are conflicting," Jeff McDowell, RIM's senior vice-president for business and platform marketing told Reuters.
Read more of "RIM gives BlackBerry users work-life Balance" at ZDNet UK.