Salesforce integrates Rypple, launches content management effort Site.com

With the integration of Rypple, Salesforce.com starts playing in the HR game. Meanwhile, Salesforce gets into content management with Site.com.
Written by Larry Dignan, Contributor

Salesforce.com launched Salesforce Rypple, a product via a recent acquisition, and Site.com, an effort to deliver content across multiple social channels. The launch of Site.com puts Salesforce in the content management business.

Marc Benioff, Salesforce.com CEO, will tout the two new products ahead of its Cloudforce customer powwow in San Francisco Thursday.

Salesforce Rypple is a social spin on performance management. The company acquired Rypple as a bevy of rivals---Oracle bought Taleo and SAP acquired SuccessFactors---jumped into the human resource management fray. Workday is another key HR competitor to Oracle and SAP.

Rypple, which will go for $5 per user per month, will use social networking to set goals, objectives and recognize workers with badges and gaming concepts. Rypple will now integrate directly with Salesforce to wrap employee management with sales leads and account management. The upshot is that Rypple will be a conduit to praise that salesperson that just closed a deal. Rypple will also integrate with Chatter so those kudos are blasted throughout various feeds. Salesforce integration will be complete in April.

Daniel Debow, vice president of Rypple, said the Salesforce integration is designed to get employees out of form-based HR systems. That said, Debow said the Rypple shouldn't be lumped into the HRM category. "Rypple is about the job of management and coaching people," said Debow. "The way people work has changed. It's much more informal." Facebook has deployed Rypple to every employee.

As for Site.com, Salesforce is promising a content delivery system that can span social as well as mobile. Dubbed the "first and only cloud content management system build for the social enterprise," Salesforce Site.com will focus on publishing content once and deliver it across multiple channels.

Andrew Leigh, director of product marketing for Salesforce, said Site.com is designed for marketing departments that sometimes have to run thousands of microsites to get their messages out on different platforms. These microsites are often developed outside of the watch of the IT department, which keeps corporate Web sites under lock and key. "These microsites are really massive silos of content," explained Leigh. For instance, HP built 3,000 pages on Site.com so far. One site can hang 1,000s of microsites, said Leigh.

Site.com will integrate with Salesforce products such as Sales Cloud, Service Cloud, Database.com and Force.com custom applications. HP and FICO were among the test customers already using Site.com, which includes template driven sites, drag and drop forms, Chatter integration and multiple language support.

Pricing for Site.com, which will be available in April, will run $1,500 a month per site. Site.com can be a standalone or add-on to an existing Salesforce.com subscription. Aside from that price for a site, there are charges for publisher---$125 a month---and contributor users---$20 a month. Through April 30, Salesforce is offering Site.com for $825 a month including a site, two publishers and two contributors.


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