Salesforce launched Einstein Automate, which aims to automate workflow and integrate data easily.
Einstein Automate, which appears to be a mix of robotics process automation melded with MuleSoft tools to connect apps and orchestrate workflows, highlights how Salesforce is looking to leverage Customer 360 to be more of a process engine for companies.
Salesforce's Einstein Automate will also complement Marc Benioff's vision behind the $27.7 billion Slack acquisition. Salesforce is hosting its virtual Dreamforce conference this week.
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The key parts of Einstein Automate include Flow Orchestrator, which is a low-code workflow development tool. The Flow Orchestrator uses artificial intelligence and simplified processes and approvals with a drag and drop interface.
MuleSoft Composer for Salesforce is another part of the Einstein Automate stack. The new MuleSoft Composer for Salesforce connects multiple apps and data flows and leverages a library of pre-built connectors and templates to quickly automate workflows.
In addition, there are more than 700 automation tools available on Salesforce AppExchange as well as OmniStudio, the company's suite of no-code tools.
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