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Salesforce rolls out Einstein Automate, aims to be automation, workflow, data integration player

Einstein Automate aims to automate processes and connect work and data flows.
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Written by Larry Dignan, Contributing Editor on

Salesforce launched Einstein Automate, which aims to automate workflow and integrate data easily.

Einstein Automate, which appears to be a mix of robotics process automation melded with MuleSoft tools to connect apps and orchestrate workflows, highlights how Salesforce is looking to leverage Customer 360 to be more of a process engine for companies.

Salesforce's Einstein Automate will also complement Marc Benioff's vision behind the $27.7 billion Slack acquisition. Salesforce is hosting its virtual Dreamforce conference this week.

SEE: Managing the multicloud (ZDNet/TechRepublic special feature) | Download the free PDF version (TechRepublic)

The key parts of Einstein Automate include Flow Orchestrator, which is a low-code workflow development tool. The Flow Orchestrator uses artificial intelligence and simplified processes and approvals with a drag and drop interface.

MuleSoft Composer for Salesforce is another part of the Einstein Automate stack. The new MuleSoft Composer for Salesforce connects multiple apps and data flows and leverages a library of pre-built connectors and templates to quickly automate workflows.

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In addition, there are more than 700 automation tools available on Salesforce AppExchange as well as OmniStudio, the company's suite of no-code tools.  

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