Salesforce to expand UK HQ to meet growing demand

The cloud-based CRM specialist says demand from the UK is helping to make Europe one of the firm's fastest growing regions.

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Salesforce CEO Marc Benioff has previously said his goal for the company is to hit $10bn in annual revenue.

Image: Salesforce.com

Salesforce plans to expand its UK headquarters and step up investment in European startups.

The cloud-based CRM company says the expansion of its London-based office will be necessary to house new hires.

Salesforce has previously said it will recruit more than 1,200 people in EMEA this year, to help support a growing customer base in the region. Many of those roles will be based in the UK, which Salesforce describes as "one of the company's largest operations outside the US".

Ed Vaizey, the UK minister for culture and the digital economy, welcomed the news, saying: "Digital innovation is at the heart of the U.K. economy and plays an important role in driving growth."

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Europe is one of the fastest-growing regions for Salesforce worldwide, and the firm says the UK is driving much of this growth. The expanded Salesforce Tower headquarters will include an executive briefing center.

As elsewhere, overall spending on cloud-related services is increasing in the UK, with analyst IDC estimating that total public cloud revenue was roughly £1.3bn during the first half of 2015, a 39 percent year-on-year increase.

Last year, Salesforce Ventures, the company's global corporate investment group, announced it had allocated $100m to invest in European startups. Since that announcement, Salesforce Ventures has invested in ten enterprise cloud startups in the region.

Today, Salesforce Ventures revealed new plans to invest in three more regional startups: the AI-enchanced CRM specialist DigitalGenius, customer contact firm NewVoiceMedia, and management platform maker Qubit.

Salesforce Ventures portfolio companies receive funding to accelerate their growth, as well as access to services available on the Salesforce platform and guidance from Salesforce executives.

Revenues are up across Salesforce as a whole, with the firm's financial results for Q1 of this year beating Wall Street's expectations.

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