Samsung Electronics and Universal Pictures Home Entertainment will collaborate to bring titles mastered with HDR10+ to consumers, the companies announced.
The two will collaborate on applying HDR10+ to new releases and catalogue content for viewing on a variety of displays, they said.
HDR, or High Dynamic Range, provides high contrast between brightness and darkness to boost viewing quality. It was first applied to TVs, but is now being applied to smartphones as displays have become bigger over time.
Samsung has been wooing OTT operators and movie studios to join in on the standard since the formation of HDR10+ Technologies LLC in 2017. The standard provides logo certification for vendors that use it, with Fox and Panasonic having already started using the standard since September.
The South Korean tech giant launched HDR10+ content with Amazon back in December 2017.
Samsung has also been increasing the content available for its smart TVs. In January, it announced that its smart TVs would offer Apple's iTunes movies and TV shows.
The conglomerate is also pushing 8K content. Its TV boss said it had plans to control half of the market share this year for the next-generation display technology.
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