Remember when Samsung partnered with Swarovski to make glitzy gem-encrusted smartphone covers and wristbands?
Now, the South Korean tech giant has partnered with Swiss jeweller De Grisogono to create a limited edition Gear S2 with over 100 black and white diamonds.
The arm sparkler features De Grisogono's signature sharkskin watch band and a pair of watch faces. The device has a 1.2-inch circular super AMOLED display and will debut at Baselworld 2016, the international trade show for jewellery and watches, which runs from today until March 24.
Samsung has not yet released a price for the gem-bedazzled wrist wearable. "The combination of style and substance is inherent in every Samsung device," said Lee Young-hee, executive vice president of global marketing at Samsung. "This dynamic partnership builds on this heritage by merging Samsung's barrier-breaking technology with De Grisogono's signature style to create a smartwatch as unique as the wearer."
You would think that high-end watches are prized because of their craftsmanship and durability. When you bought a Rolex, you basically expected to die with that timepiece. But smartwatches are different -- polar opposites really. Just like smartphones, users swap out their wearable tech every two years or so.
So, a jewellery smartwatch may never attract enough users to justify the opulent idea. After all, the device's guts will quickly be rendered outdated and need replacing, so it's doubtful luxury smartwatches can secure a solid enough fan base. But such considerations didn't stop Samsung before.