Samsung Electronics and Legoland Malaysia Resort have launched a roller coaster ride that uses virtual reality (VR).
The Great Lego Race riders wear Samsung's Gear VR headset to experience a virtual reality made of Lego bricks at the same time that they ride the roller coaster.
Gear VR has been synchronized with the roller coaster's rise, fall, and spin movements to offer immersive "thrills and fun", Samsung said.
The new attraction, which is aimed mostly at kids aged six and over, will be added in Legoland in Florida and Germany next year.
For CNET's review of the ride, click here.
VR is yet to find a wide commercial application. Samsung is looking into various industries, including live sports and music.
In September, the company said it was working with Gangnam Severance Hospital in South Korea to develop mental health diagnosis tools.
The same month, it showed off VR fitness solutions by its partners at Mobile World Congress America.
Samsung launched Microsoft's mixed reality headset Odyssey in South Korea last week.
Monetizing is also a challenge for VR, although South Korean startup Minkonet has developed a native object advertisement solution for live VR streaming in gaming.
PREVIOUS AND RELATED COVERAGE
360 Round is aimed at specialist VR content creators.
The new offerings illustrate the way more mobile solutions are emerging to meet specific business needs, Samsung says.
Samsung Electronics will work with Gangnam Severance Hospital and content maker FNI to develop mental health diagnosis tools that use virtual reality.
Two Australian organisations are looking to push their VR capabilities to improve the lives of people living with dementia.
Virtual reality for business: The smart person's guide (TechRepublic)
From product demos to 360 tours, brands are already putting virtual reality to good use. Here's what businesses need to know about VR.