'ZDNET Recommends': What exactly does it mean?
ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including vendor and retailer listings as well as other relevant and independent reviews sites. And we pore over customer reviews to find out what matters to real people who already own and use the products and services we’re assessing.
When you click through from our site to a retailer and buy a product or service, we may earn affiliate commissions. This helps support our work, but does not affect what we cover or how, and it does not affect the price you pay. Neither ZDNET nor the author are compensated for these independent reviews. Indeed, we follow strict guidelines that ensure our editorial content is never influenced by advertisers.
ZDNET's editorial team writes on behalf of you, our reader. Our goal is to deliver the most accurate information and the most knowledgeable advice possible in order to help you make smarter buying decisions on tech gear and a wide array of products and services. Our editors thoroughly review and fact-check every article to ensure that our content meets the highest standards. If we have made an error or published misleading information, we will correct or clarify the article. If you see inaccuracies in our content, please report the mistake via this form.
Samsung launches Bespoke Edition of Galaxy Flip 3 with color, made to order options
Samsung is launching a Bespoke Edition of its Galaxy Z Flip 3 with a broader color palette. Samsung is also bringing more made-to-order options to other appliances, autos, and electronics.
At an event called Unpacked Part 2, Samsung followed up on its Galaxy Z Flip 3 and Galaxy Z Fold 3 announcement with more color options for its foldable devices.
The company didn't quantify demand for these devices, but it did say:
The Galaxy Z Fold3 has sold 5 times more units than the Galaxy Z Fold2 and the Galaxy Z Flip3 has sold 40 times more units than Galaxy Z Flip 5G during the same time period.
The color customization for Flip 3 is straight from Samsung's broader playbook. For instance, Samsung appliances have options where consumers can customize the color of home appliances (refrigerator doors with different colors, white and blue).
- Spigen Thin Fit P review: Best Samsung Galaxy Z Fold 3 case for S Pen lovers
- Samsung sells a million units of Z Fold 3 and Z Flip 3 in South Korea
- Samsung Galaxy Z Fold 3 and Z Flip 3 hands-on review: Sturdier and sleeker
- The best Samsung phones: Which model should you buy?
Bespoke Edition devices will initially be available on Samsung.com. The Bespoke Edition of its Galaxy Z Flip 3 will be $1099.99 and includes 12 months of Samsung Care+ protection
Samsung is betting that more customization options will make the Galaxy Z Flip 3 more popular and an extension of the individual. The Bespoke Edition will also feature a more customizable user experience.
The company said that it based its color options on trends as well as hues that complement each other no matter how users choose to combine them. The Galaxy Z Flip 3 Bespoke Edition has 49 possible color combinations with phone frame options of Black or Silver and front and back colors of Blue, Yellow, Pink, White, or Black. Cover screens and wallpapers will also correspond to the color scheme.
In addition, Samsung is offering Bespoke Upgrade Care, which allows Galaxy Z Flip 3 Bespoke Edition customers to change colors when they're ready. Samsung is offering the Galaxy Watch 4 series as a Bespoke Edition option.
Bespoke Edition devices as well as Samsung's Bespoke Studio will be available in November.