At an event called Unpacked Part 2, Samsung followed up on its Galaxy Z Flip 3 and Galaxy Z Fold 3 announcement with more color options for its foldable devices.
The company didn't quantify demand for these devices, but it did say:
The Galaxy Z Fold3 has sold 5 times more units than the Galaxy Z Fold2 and the Galaxy Z Flip3 has sold 40 times more units than Galaxy Z Flip 5G during the same time period.
The color customization for Flip 3 is straight from Samsung's broader playbook. For instance, Samsung appliances have options where consumers can customize the color of home appliances (refrigerator doors with different colors, white and blue).
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Bespoke Edition devices will initially be available on Samsung.com. The Bespoke Edition of its Galaxy Z Flip 3 will be $1099.99 and includes 12 months of Samsung Care+ protection
Samsung is betting that more customization options will make the Galaxy Z Flip 3 more popular and an extension of the individual. The Bespoke Edition will also feature a more customizable user experience.
The company said that it based its color options on trends as well as hues that complement each other no matter how users choose to combine them. The Galaxy Z Flip 3 Bespoke Edition has 49 possible color combinations with phone frame options of Black or Silver and front and back colors of Blue, Yellow, Pink, White, or Black. Cover screens and wallpapers will also correspond to the color scheme.
In addition, Samsung is offering Bespoke Upgrade Care, which allows Galaxy Z Flip 3 Bespoke Edition customers to change colors when they're ready. Samsung is offering the Galaxy Watch 4 series as a Bespoke Edition option.
Bespoke Edition devices as well as Samsung's Bespoke Studio will be available in November.