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Samsung’s Technical Support for Breast Cancer

It would inappropriate of me not to make mention of the fact that I attended a “do” on Wednesday this week courtesy of Samsung who were heralding their support of for European breast cancer charities including the ‘Susan G. Komen for the Cure’ organisation.
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Written by Adrian Bridgwater on

It would inappropriate of me not to make mention of the fact that I attended a “do” on Wednesday this week courtesy of Samsung who were heralding their support of for European breast cancer charities including the ‘Susan G. Komen for the Cure’ organisation.

Quote apart from the fact that men can develop breast cancer too and my mother had an ‘eight-year clear’ mammogram yesterday, this I think is tech PR done with a respectable sense of corporate responsibility.

Samsung has raised US$3 million in breast cancer charity initiatives in Europe this year - and the disease may kill as many as 10 million women worldwide over the next 25 years, so this short blog is a passing note of recognition I hope.

It was a good event, one of those fancy affairs where they serve you beef but don’t offer you horseradish or mustard… no salt on the table either, you know the kind of thing. I was tempted to ask for the “Daddies”, but thought better of it.

Samsung are an interesting bunch, quietly powerful and successful Korean execs with impeccable politeness. I don’t own any of their products myself – actually that’s not true, I now have a branded breast cancer awareness pin on my jacket with a little curly S-shape worked into the normal pink bow.

I can’t finish without saying that we were sat just next to Vanessa Feltz (didn’t speak to her) and my wife and I spent 15 minutes talking to Jerry Hall, who is very nice, very Texan and very tall indeed. Don’t worry, it hasn’t all gone to my head, last night we went for cheeseburgers at Weatherspoons.

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