SANRAD - Storage virtualization for high availabiltiy

Dr. Allon Cohen, VP Product Management of SANRAD, and I had an interesting conversation about high availability/disaster recovery in a virtualized environment the other day. His company is doing its best to bring "enterprise features and performance" to smaller organizations that have embarked on the journey to a more virtualized environment.

We both agreed that many who start down that path don't really plan their journey, they let the environment grow organically. Regardless if if the first forcus is on sever virtualization (most common) or desktop virtualization (less common), the organizations soon run into the problem of where important files and applications should be stored.  In hindsight, many learn that virtualizing storage is a critical part of creating a virtual environment.

Snapshot analysis

SANRAD is offering products to help the organizations deal with the issues of storage consolidation, storage virtualization, data protection, data migration and, of course disaster recovery.  The company is offering a range of products including both hardware and software.

All-in-all, the company's solutions appear quite useful and have a broad range of features. The pricing appears reasonable considering the capability of the products.

Unasked for shoot-from-the-hip advice

SANRAD, I must admit that I had never heard of you prior to the call from your PR firm. I suspect that also means that you have a rather limited group of people in your potential market who are aware of you as well.  As the old saw says, if they don't know who you are, they won't consider your products. If they don't consider your products, they won't ask to see a demonstration or for information. If they don't do that, they'll buy from someone else when they recognize a need.

I would suggest that now that you have a strong portfolio of products and list of partners, it is now time to develop a comprehensive, multi-channel, multi-media campaign to develop industry awareness of SANRAD and for each of its products.