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SAP becomes more popular among Brazilian SMEs

The German ERP vendor sees modest growth in the segment for the second year in a row
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Written by Angelica Mari, Contributing Editor on

Software house SAP has achieved modest growth in the small and medium enterprise (SME) market in Brazil, according to research.

The annual study on local IT trends carried out by Brazilian business school Fundação Getúlio Vargas (FGV) suggests that SAP's market share in the segment of companies with up to 170 users has gone up from 10 percent in 2014 to 11 percent in 2015.

This is the second year the German vendor has achieved the same growth rate. The company has been heavily promoting its SME offerings under the Business One channel, which has a client base in Brazil of about 6,000 companies.

SAP's growth is also related to the slight underperformance of Brazilian ERP vendor and market leader Totvs, who holds 50 percent of the SME market, down from 51 percent last year and 52 percent in 2014.

Other large vendors that have a significant presence among smaller companies include Oracle, with 9 percent of the market and Infor, with 4 percent in 2015.

Within companies that run an IT estate supporting 170 to 700 users, Totvs was the leader with 40 percent of the market in 2015, while SAP has a market share of 25 percent.

SAP is, however, the leader among large enterprises: it holds 51 percent of market share when it comes to organizations supporting more than 700 users. It is followed by Oracle, with 21 percent, Totvs (20 percent) and Infor (20 percent).

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