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Sina drops Google search

Chinese online portal replaces U.S. search giant's technology with its own search technology after end of contract, says news report.

Chinese Web portal, Sina, has switched from Google's search technology to its own search engine after its contract with the U.S. giant came to an end, according to a report.

In a Wall Street Journal (WSJ) report Monday, Sina made the move this month due to the end of its contract with Google, according to the Chinese company's marketing department vice general manager, Liu Qi.

Sina CEO Charles Chao last November also hinted that the company was considering other options to power its portal's search.

According to the report, a Google representative did not confirm the switch but reiterated the U.S. company's announcement last year that it would not be offering censored search results to its partners in China after the end of contractual agreements.

The Internet search giant has had a rocky ride in the Asian economic giant, particularly following allegations that the Chinese government had participated in cyberattacks against several U.S. companies including Google. The search giant announced it would stop censoring search results in mainland China, pulled its search operations out of the mainland and moved to Hong Kong where it offered uncensored search results. The Chinese government also warned Google partners to look for alternatives.

Before its exit from China, the U.S. search company had only a small share of the Chinese search market pie. According to research firm Greenlight, Chinese search engine Baidu accounted for more than 60 percent of the market share last year.

The Chinese search engine market saw a new entrant last month when state news agency Xinhua and telco China Mobile launched Panguso.