The big question here is what technology company will move up the food chain to threaten Apple and Samsung given the smartphone fatigue in developing markets. Samsung saw its shipment volume fall from a year ago and Apple benefited from its larger iPhone.
However, the real mover was Huawei with 48 percent growth in the second quarter from a year ago with its P8, Honor Series and Mate 7 selling well. Xiaomi and Lenovo, beefed up via the acquisition of Motorola, rounded out the pack.
It's likely that the standings over time will surface entirely new players. After all, "others" has a commanding 47 percent share of the market.