As users earn money through the system, they have the ability to either cash out, get discounts on those offers, or donate a portion of their earnings to a charity of their choice which is tax deductible for the brand. Offers are based on user's profile and activity on the app.
The company retains 20 percent of revenue, and gives 80 percent to the user. It says that the app provides an "ecosystem that facilitates a direct conversation between brands and the individual."
Brands can build campaigns using the app's micro-influencers to spread their marketing content. Users can track the performance of their post using the analytics tools built in the app.
CEO and founder Sue Fennessy said: "Today, over 1 billion people spend an average of five hours a day on social media without any financial reward.
We need to understand that 'we the people' are valuable, and our time and content have built two companies worth upwards of $1 trillion. In a sense, we have been giving our value away for free."
My first offer was from the app itself promising me $1 if I posted about the app across my other social platforms.
Other incentives shown were for a Groupon 50 percent discount at a flea market in Maine, and a 53 percent discounted admission to a museum in Portland. Both offers are not very useful to me in the UK.
Although the brand wants to "empower every individual with the tools to monetize their social influence," blindly sharing ads across my social feeds does not make me comfortable.
Perhaps fashionistas and style gurus might love sharing ads for the latest beauty product or style item, but I am not sure that my followers would approve if I filled my Facebook and Twitter feed with ads about technology.
Brands might love the opportunity to tap into influencers so they can incentivize social content on behalf of the brand. Micro-influencers can then reach out to the social customer and incentivize on behalf of the brand.
But get-rich quick schemes are often too good to be true. Like affiliate marketing revenue for the end user, I think that users might have to wait some time until they can solely live off their social media activities from the app.
Facebook Messenger's new feature shares your live location: