Target aims for Best Buy; launches nationwide TV delivery, installation for $99

In a shot across Best Buy Geek Squad's bow, Target on Friday announced the launch of a nationwide television delivery and installation service for $99.

Target will roll out the service beginning Sunday -- just in time for the coming Super Bowl, of course. The big box retailer is partnering with Zip Express Installation for the service, which includes set-up, installation and demonstration and guarantees a three-hour delivery window and one-hour installation window.

It's also available for TVs not purchased at Target.

Here's the price rundown:

• TV delivery and set-up starting at $99
• TV on–wall installation starting at $199
• TV recycling for $50
• Video game console set-up for $99
• Home network set-up for $99

In a swipe at Best Buy Mobile, Target also said it was piloting a full-service mobile service, "Bullseye Mobile Solutions," in more than 100 stores.