Don't clear your plans this weekend just yet. The Kindle will only be debuted at Target's flagship Minneapolis store and 102 south Florida stores this Sunday, with a roll out planned for the rest of the year.
There's no discount for buying the Kindle at Target versus online, as the price remains the same at $259. But if you're on the fence about this e-book reader business, now you have the benefit of being able to see and touch the device in person.
That could really make a difference in Kindle sales, as this is the first time that the Amazon e-reader will be sold in stores - and perhaps leveling the playing field with the Nook and the iPad.