I shop at Amazon. I shop at the online store all the time. I am still amazed at the fact that no matter how obscure the product may be that I am searching for, Amazon has it. The tactic of making the act of shopping, something I normally hate to do, so easy and satisfying definitely results in my spending far too much with them. My wife long ago stopped asking me what "all these charges from Amazon are". I shop at Amazon so much already, if the tablet expected to be announced tomorrow does what I think, it may very well bankrupt me.
I strongly believe the sole purpose behind the Amazon Tablet, allegedly named Fire, is to sell people more stuff. Not compete with the iPad nor the host of Android tablets, it is simply to sell me more stuff. The expected digital media will be front and center on this tablet, but more importantly it will be a window into the entire Amazon mega-store.
Knowing the Amazon folks, finding and buying stuff on the Amazon Tablet will be even easier than online in a web browser. Swiping and tapping on the screen will send all sorts of stuff to my home. My favorite salad dressing? Check. Replacement razor assembly for my electric shaver? Check. Cargo cover for a 2007 Mazda CX-7 vehicle? Check.
Amazon is going to turn a simple buying exercise into a fun one, and that is going to break the bank. My personal bank, anyway, between nice shopping and free shipping I am going to be constantly buying stuff. And that is all Amazon wants with its tablet.