With its Dynamics CRM product and service, Microsoft has been chasing CRM market leader Salesforce for years. So it had to be a bit odd for Microsoft's Dynamics team to hear Microsoft CEO Satya Nadella say "We are bringing the leading CRM application to Windows devices, both phones and PCs" -- in reference to Salesforce, not Microsoft Dynamics CRM -- as he did yesterday.
"Salesforce is acknowledged for their leadership in shaping this industry by delivering applications in the cloud. Microsoft Dynamics CRM is one of the fastest growing products at Microsoft and shows no signs of slowing down as we continue to innovate and make progress. Our unique ability to deliver agile, simple to use, end-to-end solutions that take advantage of all Microsoft technologies puts us on the precipice of tremendous opportunity to impact businesses and organizations throughout the world."
Alongside the Spring update -- and its on-premises complement, known as Dynamics CRM 2013 Service Pack 1 -- Microsoft will be rolling out Social Listening, its social-analytics app based on technology it acquired when it bought Netbreeze and Microsoft Dynamics Marketing, the new name for Microsoft's marketing-automation app.
Salesforce CEO Marc Benioff said that Salesforce would be doing some testing and development using Microsoft's Azure cloud, but wouldn't be putting any of Salesforce's core CRM apps or services on Azure. Salesforce's Heroku platform runs on Amazon's AWS, and will continue to do so, Benioff said.
Microsoft's Dynamics CRM Online isn't yet hosted on Azure, either. (Dynamics CRM can run in a virtual machine on Windows Server in Azure.) But Microsoft is using Azure as the base for some of its newer CRM-related components. Microsoft Social Listening runs on Azure, a spokesperson confirmed. And Microsoft Dynamics Marketing is using Azure storage.