It surveyed 500 people during February 2018. The online survey contained eight questions related to the future of marketing and the challenges, solutions, and adoption of AI.
The findings point to increased adoption rates during 2017 and highlighted the benefits and obstacles of artificial intelligence.
The top three responses to its question about the next big trends question are all AI applications. Consumer personalization (28.66 percent), artificial intelligence (25.69 percent), and voice search (21.23 percent) were the trends most favoured.
All three items -- totaling 75 percent -- are AI applications, which shows that AI is more pervasive than respondents realize. Sixty percent of respondents said they are likely to incorporate AI into their content marketing strategy -- a rise of 17 percen from last year's 43 percent response.
Many people are unaware they are using AI. It is very similar to interacting with traditionally programmed PCs or mobile devices. The differentiator is that AI has a neural network, algorithms, and big data, which helps AI better understand inputs and provide more accurate outputs.
Respondents said that the greatest reported benefit of AI is better understanding of the customer and driving productivity and time savings.
As brands will overtake other companies who do not use AI, the case for widespread adoption -- driven by the customer -- will ensure its continued growth year on year. Savvy brands would do well to get ahead of the curve.