Twitter buys social aggregator Summify

Canada-based startup aims to bring its vision of delivering the most relevant news content to users in timely fashion to bigger scale after being bought over, company says.
Written by Jamie Yap, Contributor

Summify, a social content aggregator, announced on Thursday that it had been bought over by Twitter, and it will aid the microblogging giant work on helping users "connect and engage with relevant, timely news".

The Canada-based startup announced the deal on its corporate blog on Thursday, although no financial details were disclosed. Summify works by allowing users to aggregate content from their social media accounts into daily summaries sent to subscribers' e-mail or mobile phones.

"Our long-term vision at Summify has always been to connect people with the most relevant news for them, in the most time-efficient manner. As hundreds of millions of people worldwide are signing up and consuming Twitter, we realized it's the best platform to execute our vision at a truly global scale," the company stated.

Twitter spokesperson Carolyn Penner was cited by tech news site Wired on Thursday saying co-founders Cristian Strat and Mircea Pasoi had created a product that "curates the best and most important stories in your Twitter timeline and Facebook newsfeed".

According to a Romanian business news site, Pasoi and Strat are two Romanian "hackers" who were passionate about technology and Internet startups. They both turned down job offers from Google and Facebook earlier in their careers, and had founded balaur.ro, a Romanian job search engine, it stated.

The co-founders, together with three other employees, will be joining Twitter's Growth team in its San Francisco office, Summify said.

Twitter's latest acquisition comes after the microblogging platform underwent a massive site revamp in December, which analysts said was necessary for it to grow its user base and ad revenue.

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